Co-founders Angela & Mathieu come from the entertainment sector, where they led international operations and social strategy for brands like Netflix, Red Bull, Eurosport, Warner Bros., ARTE, MTV and more. Their entertainment experience provide insight into how brands can better connect, using creative programmes that are a cut above traditional packaged sponsorship deals.

But they’re esports and gaming fanatics at heart. They launched Hurrah after wondering, “Why aren’t mainstream brands doing anything cool for fans like us?”