In 2017, we helped LION Cereals create the Wildest Fans, a traveling supporters group that represented the most passionate French esports fans at the European League of Legends championship finals in Germany.
In 2018, we went further: Showing the world how far the passion of European fans can stretch (even as far as their gardening). After celebrating the Wildest Fans in stadiums, we brought their enthusiasm home… literally.
Step 1: Using social networks like Twitch, YouTube, Twitter & Facebook what it means to be the Wildest Fans in real life.
Step 2: A dedicated activation where professional League of Legends casters cover a competitive game live, in the living rooms of select fans.
Sorry, North Americans. EU > NA!