In mid-2017, La Française des Jeux decided to step into esports with a fantasy betting website. They teamed up with us to launch a newly-created brand, ParionsEsports, with an objective of lead generation on the betting website.

If you get this ad, you’re a true esports fan. Just like ParionsEsports.

To satisfy this goal, we focused our effort on the most engaging social media network in gaming: Twitter. By scheduling the campaigns around key esports moments (LOL Worlds, FACEIT Major, Overwatch League S2, Six Invitational, etc.) and by adjusting our Twitter keywords and follower look-alike audiences to the targeted games and tournaments, we managed to turn this quiet launch into an efficient user acquisition first endeavor into esports.