Parions Esport

If you get these ads, you’re a true esports fan. Just like ParionsEsports.

In mid-2017, La Française des Jeux decided to step into esports with a fantasy betting website. They teamed up with us to launch a newly-created brand, ParionsEsports, through an awareness campaign on YouTube, Twitch, Facebook and Twitter.

The creative results speak for themselves (though they may not be understood by everyone).

October, 2017
La Française des Jeux